Thursday, February 19, 2015

Getting There...

Over the years we are often faced with the FACT that we don't take our own advice. Somehow other people's lives are just so much easier to fix...but fixing ourselves is such a different task. One of the "truths" I learned in therapy was that my strengths and flaws were often two sides of the same coin. 

The good part of that was it made me a bit more forgiving of my and the bathwater type of thing. One of my strengths is curiosity and the inability to say "no" as many times as I should - this has given me some great adventures but it can also lead to a lot of distraction that often masquerades as action. 

This year, my goal is to imagine that I'm someone else and take the business side of my artwork in a much more serious manner. Barry Schwartz wrote a wonderful post on this called  Frog In Water  where he stopped making excuses for why his business had slowed and started taking his own advice. I loved what he had to say and decided to take it to heart. 

Here are two goal areas I'm going to pursue - and I think you should consider them as well: 

1. Set a goal for how many "hard copy" exhibitions you'd like to have this year. It can include group shows - but depending on where you are in your art career - really think about the quality level. If you're just starting out - look at the local coffee houses/bars/restaurants in your area. If they're hanging work, then (during the slow hours) ask to speak to the owner or manager about how to show your work. As you hit mid-career, then only participate in quality photography organizations with jurors you'd like to get your work in front of. Review their past exhibitions to make sure your work fits with their visual aesthetics. 

2. Set a goal for how many "virtual" exhibitions or posts about you and your work you'd like to have this year. Using the "links" area on most photography blogs can be a great start - target blogs because bloggers need a lot of subject matter. Here's Lenscratch's Resources page with tons of opportunities for getting out there. 

Finally, I read that the best chance for making a big change is to take it in very small pieces. Things that are doable. How about a goal of 1 "reach out" per week. Once a week, you send out one query to an opportunity that you'd like to have. Keep in mind, you can always choose to do more...but doing at least four per month is probably four more than you're currently doing!

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